Looooong story shrt.
I'm Rashad and I am a brand and content creator.
Eleven Percent is a creative studio that I started in 2015, aiming to help brands with their branded design work and content. I have since had the opportunity to work with many brands internationally and to take part in supporting their marketing and creative teams with visual stories and branding creation and development.
My career has taken me through all aspects of graphic design, from visual identity to motion graphics, video production, and content creation. This journey has allowed me to build a deep understanding of the design process and its impact on brand perception. I've had the chance to work alongside talented creatives and marketers at both start-ups and established companies, gaining valuable insights into the industry and honing my skills.
As a visual identity designer, I bring a comprehensive understanding of design principles and a strategic approach to storytelling across various mediums. I think not only as a designer but also as a marketer and brand manager, always considering the perspective of the audience whose attention I'm aiming to capture.
Marcel Van Wolveren
Entrepreneur in the
plant-based economy
Rashad is extremely dedicated and professional with a great sense of brand development and strategy. He is truly a partner who can work with you to take your brand and all its manifestations to the next level. Fast, helpful and with a great price-quality ratio.
Madelon van der Tol
Marketing & Growth Strategist
Founder: September Growth
I worked with Rashad on branding Simpligreen.nl and based on my experience I can recommend working with him! Rashad understands the emotive aspects of pack design and brand design, and knows how to develop a brand visual identity from a creative standpoint. He sees the big picture while paying attention to detail. Rashad is also very responsive and communicative, making it easy to work with him.
Sherif Abaza
Chief Growth Officer:
Withlocals
Rashad is a pleasure to work with. He blends in completely with his client and becomes an extension of the team. Fast, efficient and very creative, we are very pleased with our collaboration with him and hope to continue to do more great design work in the future.
Why call it Eleven Percent?
When I first started Eleven Percent back in 2015, I wanted to support humanitarian causes from the profits I made. Since 11 has always been my lucky number I decided to donate 11% of my profits per project to local NGOs that are doing the hard work to keep communities, children, and families alive, safe, and have access to clean water and medication. During the 5 years that followed, I was able to support many causes that were close to my heart; something I will always be grateful to have done.
